Which of the following best completes the sentence,'People in the problem recognition phase of consumer decision making may also engage in ______,a subset of social commerce in which people participate in the design,selection,and/or funding of a product innovation.?
A)Participatory commerce.
B)Socially funded commerce.
C)Crowdfunding.
D)Startup commerce.
E)None of these.

Question

Quizplus · Accepted Answer

Participatory commerce involves consumers in the design, selection, and funding of product innovations, aligning with the problem recognition phase of consumer decision making.

Which of the Following Best Completes the Sentence,'People in the Problem