Why don't all E-Retailers offer reviews and ratings on their sites?
A)Negative reviews tend to outnumber positive reviews on most sites.
B)80% of user generated reviews are negative.
C)Brands fear that dissatisfied customers will use review features to flame the brand.
D)Consumers do not find utility in negative reviews.
E)All of these.

Question

Quizplus · Accepted Answer

Brands may fear negative reviews and ratings as customers may use them to express dissatisfaction with the brand. This fear may lead some E-Retailers not to offer review and rating functionality on their site. It is not necessarily true that negative reviews outnumber positive ones, nor is it accurate that 80% of user-generated reviews are negative. Additionally, consumers can find utility in negative reviews as they provide transparency and insight into potential issues with the product or service.

Why Don't All E-Retailers Offer Reviews and Ratings on Their