Which of the following recommendations is not a good use of netnography?
A)Identify online venues that could provide information related to the research questions.
B)Learn about the characteristics of the group culture.
C)Select online communities that have relatively less 'traffic' or postings.
D)Categorize the types of participants involved in the discussions to be analyzed.
E)Keep a journal of observations and reflections about the data collection process.

Question

Quizplus · Accepted Answer

Selecting online communities that have relatively less 'traffic' or postings is not a good use of netnography. The goal of netnography is to understand the behaviors, attitudes, and interactions of a particular online community, so it is important to choose a community that is active and engaged. A lack of activity could mean that the community is not relevant to the research questions or that it is not engaged enough to provide useful insights.

Which of the Following Recommendations Is Not a Good Use