Which of the following best completes the following statement,'Though both social monitoring and social listening mine social data,_______.'
A)monitoring is reactive while listening is proactive.
B)listening is reactive,while monitoring is proactive.
C)neither activity analyses the data collected to draw insights.
D)only social monitoring uses the data collected to inform strategic marketing decisions.
E)None of these.

Question

Quizplus · Accepted Answer

Social monitoring is reactive because it involves monitoring social media channels for mentions of a brand or product after they have been shared, while social listening is proactive because it involves actively seeking out conversations and trends related to a brand or industry to gain insights into consumer preferences and behavior. Option B is incorrect because listening is not reactive, but rather, it involves active searching and analysis of social data. Option C is incorrect because both activities involve analyzing social data to draw insights. Option D is incorrect because both monitoring and listening can be used to inform strategic marketing decisions. Option E is incorrect because one of the options is correct.

Which of the Following Best Completes the Following Statement,'Though Both