How can marketers use sentiment analysis?
A)To obtain insight into the mix of features people want,and the product's strengths and weaknesses.
B)To indicate perceptions of the company in terms of product quality,service quality,performance,and value.
C)To systematically utilize reviews when making purchase decisions.
D)A & B only.
E)All of these.

Question

Quizplus · Accepted Answer

Marketers use sentiment analysis to gain insights into customer opinions and perceptions, which helps in understanding product features, strengths, weaknesses, and overall company perception in terms of quality and value.

How Can Marketers Use Sentiment Analysis