AIDA is an acronym for a model that outlines
A) the stages of an advertising campaign
B) the stages of a communications plan
C) the different phases of a product's lifecycle
D) the stages a consumer passes through when making a buying decision
E) how agencies determine media selections
Correct Answer:
Verified
Q54: McCain's launched their "Share something good" campaign
Q55: A sound marketing communications plan will include
Q56: Documenting the nature of what a message
Q57: At the conviction stage, the product has
Q58: Behavioral stages consumers go through when deciding
Q60: A sales promotion section should be included
Q61: A SWOT analysis evaluates a brand's strengths,
Q62: Corporate plans are very specific-all activities related
Q63: A firm will look at marketing mix,
Q64: Defining the role that advertising and other
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