A sales promotion section should be included in the marketing communications plan when

Question

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A sales promotion section should be included in the marketing communications plan when incentives are to be integrated into the advertising. Sales promotions are a type of marketing communication that can help incentivize customers to purchase a product or service. It is often used in conjunction with advertising to provide an added incentive for customers to make a purchase. Therefore, when incentives are to be integrated into the advertising, a sales promotion section should be included in the marketing communications plan.

A Sales Promotion Section Should Be Included in the Marketing