The Pillsbury Doughboy is an example of how a character may be so closely associated with a product that
A) only a humorous appeal can be used
B) creative research is no longer needed
C) fewer creative executions are required
D) support-claims statements are unnecessary
E) his presence is expected in the advertising
Correct Answer:
Verified
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Q57: Opinion-measure testing exposes an audience to
A) a
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Q74: Typically, advertising campaigns are designed to resolve
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