Once the primary benefit the brand offers is identified,it should become the focal point of the advertising message.
Correct Answer:
Verified
Q61: The creative strategy is a statement of
Q66: The objective of Visa Canada's campaign with
Q67: The creative team need not concern itself
Q70: The creative team develops the creative concept
Q71: Advertising agencies commonly have copywriters and art
Q72: Within the creative brief, the product profile
Q75: For positive appeals, the product promise and
Q78: No matter how good a tagline is,
Q80: Advertising objectives usually focus on product issues
Q87: A support-claims statement provides proof of promise
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