Central to the definition of marketing communications is the notion that all marketing mix variables,and not just promotion alone,can communicate with customers.

Question

Quizplus · Accepted Answer

The statement is true. Marketing mix variables include product, price, promotion, and placement. All of these variables can communicate with customers about the product or service being offered. For example, the design of the product packaging can communicate the product's benefits or features, while the price of the product can communicate its quality or value. Therefore, marketing communications is not just about promotion, but also encompasses all aspects of the marketing mix.

Central to the Definition of Marketing Communications Is the Notion