Novice managers are more likely than experienced managers to practice integrated marketing communications.

Question

Quizplus · Accepted Answer

There is no clear evidence to suggest that novice managers are more likely to practice integrated marketing communications than experienced managers. In fact, it is often the case that more experienced managers have a better understanding of how to effectively integrate marketing communication efforts across different channels and platforms. However, this may vary depending on the individual and their specific background and experience.

Novice Managers Are More Likely Than Experienced Managers to Practice