One reason firms have not practiced integrated marketing communications is because outside suppliers,such as advertising agencies,public relations agencies,social media firms,and sales promotion agencies,have tended to specialize in single facets of marketing communications rather than to possess expertise across the board.

Question

Quizplus · Accepted Answer

This statement is true as outside suppliers often specialize in a specific area of marketing communications rather than having expertise across all facets of integrated marketing communications.

One Reason Firms Have Not Practiced Integrated Marketing Communications Is