By closely integrating multiple communication tools and media,brand managers achieve duplicity,which means multiple communication tools in conjunction with one another can produce greater results than tools used individually and in an uncoordinated fashion.
Correct Answer:
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Q1: The promotional mix is the collection of
Q3: Earned media is also known as "free
Q4: Coordination of messages and media is absolutely
Q5: Marketing communications objectives usually are accomplished sequentially.
Q6: The use of marketing communications is not
Q7: The use of integrated marketing communications is
Q8: All firms employ marketing communications to one
Q9: Central to the definition of marketing communications
Q10: Novice managers are more likely than experienced
Q11: The terms touchpoint and contact are used
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