From the perspective of the firm that owns the brand,which of the following is a positive outcome of increased brand equity?
A) better ingredients or components
B) increased brand loyalty
C) larger workforce
D) improved product quality
E) All of these are correct.

Question

From the perspective of the firm that owns the brand,which of the following is a positive outcome of increased brand equity? 
A) better ingredients or components 
B) increased brand loyalty 
C) larger workforce 
D) improved product quality 
E) All of these are correct.

Quizplus · Accepted Answer

Increased brand equity leads to increased brand loyalty, which is a positive outcome for the firm owning the brand. It is not necessary that a larger workforce, better ingredients/components, or improved product quality will result from increased brand equity. Therefore, option B is the best choice.

From the Perspective of the Firm That Owns the Brand,which