To employ marketing-mix modeling,a relatively long series of longitudinal data (i.e.,two-year period)is required.

Name: To employ marketing-mix modeling,a relatively long series of longitudinal data (i.e.,two-year period)is required.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

Marketing-mix modeling requires data from a relatively long period of time to analyze and measure the effectiveness of marketing variables. A two-year period is considered appropriate for conducting this type of analysis.

To Employ Marketing-Mix Modeling,a Relatively Long Series of Longitudinal Data