Brand _____ reflects a relatively superficial level of awareness,whereas brand _____ indicates a deeper form of awareness.
A) image; equity
B) equity; image
C) recognition; recall
D) recall; recognition
E) associations; image

Question

Brand _____ reflects a relatively superficial level of awareness,whereas brand _____ indicates a deeper form of awareness.
A) image; equity 
B) equity; image 
C) recognition; recall 
D) recall; recognition 
E) associations; image

Quizplus · Accepted Answer

Recognition is a relatively superficial level of awareness, indicating the ability of consumers to identify the brand when it is presented to them, while brand recall indicates a deeper form of awareness, indicating the ability of consumers to retrieve the brand from memory when given a product category or other relevant cues.

Brand _____ Reflects a Relatively Superficial Level of Awareness,whereas Brand