Brand associations can be conceptualized in terms of _____.
A) type
B) favorability
C) strength
D) uniqueness
E) All of these are correct.

Question

Brand associations can be conceptualized in terms of _____.
A) type 
B) favorability 
C) strength 
D) uniqueness 
E) All of these are correct.

Quizplus · Accepted Answer

Brand associations can be categorized in terms of their type (e.g. functional, emotional), favorability, strength (i.e. level of awareness and importance to consumers), and uniqueness (i.e. how distinct or differentiated the association is from other brands in the same category). All of these categories are important to understand in order to manage and build a strong brand.

Brand Associations Can Be Conceptualized in Terms of _____