The types of associations that come to the consumer's mind when contemplating a particular brand is known as _____.
A) brand image
B) brand equity
C) brand awareness
D) brand cognitions
E) brand parity

Question

The types of associations that come to the consumer's mind when contemplating a particular brand is known as _____.
A) brand image 
B) brand equity 
C) brand awareness 
D) brand cognitions 
E) brand parity

Quizplus · Accepted Answer

Brand image refers to the perception or associations that consumers have with a particular brand. Brand equity is the overall value of a brand, which includes factors such as brand awareness, brand loyalty, and brand associations. Brand awareness is the extent to which consumers are familiar with a particular brand. Brand cognitions and brand parity are not commonly used terms in branding.

The Types of Associations That Come to the Consumer's Mind