What is the initial challenge for new brands?
A) achieving brand awareness
B) enhancing brand image
C) achieving brand preference
D) achieving brand insistence
E) building revenue premium

Question

What is the initial challenge for new brands? 
A) achieving brand awareness 
B) enhancing brand image 
C) achieving brand preference 
D) achieving brand insistence 
E) building revenue premium

Quizplus · Accepted Answer

The initial challenge for new brands is achieving brand awareness, as consumers cannot prefer, insist, or build a premium with a brand they are not aware of. Enhancing brand image can come later, after achieving awareness.

What Is the Initial Challenge for New Brands