The revenue differential between a branded item and a corresponding private labeled item is known as _____.
A) brand differential
B) revenue value
C) revenue premium
D) branded equity
E) equity revenue

Question

The revenue differential between a branded item and a corresponding private labeled item is known as _____.
A) brand differential 
B) revenue value 
C) revenue premium 
D) branded equity 
E) equity revenue

Quizplus · Accepted Answer

The revenue differential between a branded item and a corresponding private labeled item is called revenue premium. It is the additional amount that customers are willing to pay for a brand name instead of buying a similar product without a branded label. Therefore, the correct answer is C - revenue premium.

The Revenue Differential Between a Branded Item and a Corresponding