Brand equity from the customer's perspective consists of _____.
A) brand awareness and brand image
B) brand awareness and brand preference
C) brand image and brand insistence
D) brand image and brand tolerance
E) brand awareness and brand tolerance

Question

Brand equity from the customer's perspective consists of _____.
A) brand awareness and brand image 
B) brand awareness and brand preference 
C) brand image and brand insistence 
D) brand image and brand tolerance 
E) brand awareness and brand tolerance

Quizplus · Accepted Answer

Brand equity from the customer's perspective primarily consists of brand awareness and brand image. Brand awareness refers to the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services. Brand image is the perception of the brand in the minds of customers, shaped by branding efforts, customer experiences, and word-of-mouth. Together, these elements contribute to the overall equity of the brand from the customer's viewpoint.

Brand Equity from the Customer's Perspective Consists of _____