_____ refers to the extent to which a brand name comes to mind when consumers think about a particular product category and the ease with which the name is evoked.
A) Brand image
B) Brand awareness
C) Brand loyalty
D) Brand preference
E) Brand attributes

Question

_____ refers to the extent to which a brand name comes to mind when consumers think about a particular product category and the ease with which the name is evoked.
A) Brand image 
B) Brand awareness 
C) Brand loyalty 
D) Brand preference 
E) Brand attributes

Quizplus · Accepted Answer

Brand awareness refers to how easily consumers can recall a brand name in relation to a particular product category. It is a measure of how well-known and familiar a brand is to the target market.

_____ Refers to the Extent to Which a Brand Name