The pinnacle of brand-name awareness that exists when your company's brand is the first brand that consumers recall when thinking about brands in a particular product category is known as _____.
A) top-of-category awareness (TOCA)
B) recognition
C) tip-of-the-tongue awareness (TOTA)
D) top-of-mind awareness (TOMA)
E) top-of-class awareness (TOCA)

Question

The pinnacle of brand-name awareness that exists when your company's brand is the first brand that consumers recall when thinking about brands in a particular product category is known as _____.
A) top-of-category awareness (TOCA) 
B) recognition 
C) tip-of-the-tongue awareness (TOTA) 
D) top-of-mind awareness (TOMA) 
E) top-of-class awareness (TOCA)

Quizplus · Accepted Answer

Top-of-mind awareness (TOMA) refers to the highest level of brand-name awareness that exists when a brand is the first that consumers recall when thinking about brands in a particular product category.

The Pinnacle of Brand-Name Awareness That Exists When Your Company's