Research has identified _____ dimensions that seem to capture the personalities of a variety of consumer brands.
A) four
B) five
C) six
D) seven
E) eight

Question

Research has identified _____ dimensions that seem to capture the personalities of a variety of consumer brands.
A) four 
B) five 
C) six 
D) seven 
E) eight

Quizplus · Accepted Answer

Research has identified five dimensions, also known as the Big Five personality traits, that capture the personalities of a variety of consumer brands. These dimensions are openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Research Has Identified _____ Dimensions That Seem to Capture the Personalities