When two or more brands enter into a partnership that potentially serves to enhance both brands' equity and profitability,_____ has occurred.
A) cross-branding
B) co-branding
C) multi-branding
D) family-branding
E) house-branding

Question

When two or more brands enter into a partnership that potentially serves to enhance both brands' equity and profitability,_____ has occurred.
A) cross-branding 
B) co-branding 
C) multi-branding 
D) family-branding 
E) house-branding

Quizplus · Accepted Answer

Co-branding is a strategic marketing partnership between two or more brands with the goal of creating a unique product or service that leverages the equity of each brand. Co-branding helps brands reach new customers, increase brand recognition, and drive revenue growth.

When Two or More Brands Enter into a Partnership That