Joey makes a type of peanut butter,JPB, that has become popular in Cincinnati.Jenni sells homemade ice cream treats and she has created a new treat using JPB.To increase profitability for both Joey and Jenni,the packaging for the JPB ice cream treats should display both companies' names and logos.This is known as
A) duo branding
B) brand profiteering
C) brand sharing
D) co-branding
E) brand transferring

Question

Joey makes a type of peanut butter,JPB, that has become popular in Cincinnati.Jenni sells homemade ice cream treats and she has created a new treat using JPB.To increase profitability for both Joey and Jenni,the packaging for the JPB ice cream treats should display both companies' names and logos.This is known as 
A) duo branding 
B) brand profiteering 
C) brand sharing 
D) co-branding 
E) brand transferring

Quizplus · Accepted Answer

Co-branding involves two or more brands collaborating to create a new product or service, which in this case is the JPB ice cream treats. Displaying both Joey's and Jenni's names and logos on the packaging will help to increase brand awareness, recognition and profitability for both companies. Duo branding, brand profiteering, brand sharing, and brand transferring are not appropriate terms to describe this situation.

Joey Makes a Type of Peanut Butter,JPB, That Has Become Popular