An example of _____ is the sticker on a Dell computer that says "Intel Inside."
A) cross-branding
B) multi-branding
C) reference branding
D) ingredient branding
E) planned branding

Question

An example of _____ is the sticker on a Dell computer that says "Intel Inside." 
A) cross-branding 
B) multi-branding 
C) reference branding 
D) ingredient branding 
E) planned branding

Quizplus · Accepted Answer

The example of the sticker on a Dell computer that says "Intel Inside" is an example of ingredient branding, which refers to a strategy in which one company's brand/material is prominently featured as a component of another company's product.

An Example of _____ Is the Sticker on a Dell