From the perspective of the customer or consumer,_____ is the extent to which they are familiar with the brand and have stored in their memory favorable,strong,and unique brand associations.
A) brand awareness
B) brand image
C) brand preference
D) brand equity
E) brand effectiveness

Question

From the perspective of the customer or consumer,_____ is the extent to which they are familiar with the brand and have stored in their memory favorable,strong,and unique brand associations.
A) brand awareness 
B) brand image 
C) brand preference 
D) brand equity 
E) brand effectiveness

Quizplus · Accepted Answer

Brand equity is the extent to which a brand is familiar to and well-regarded by consumers. It is based on the brand's awareness, image, and preference.

From the Perspective of the Customer or Consumer,_____ Is the Extent