_____ brand names are those that imply particular attributes or benefits in the context of a product category.

Name: _____ brand names are those that imply particular attributes or benefits in the context of a product category.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Suggestive brand names imply or suggest certain attributes or benefits in the context of a product category. For example, the brand name "Snuggle" for a fabric softener suggests the product will make your laundry feel soft and cozy.

_____ Brand Names Are Those That Imply Particular Attributes or Benefits