The name chosen for a brand does three things.It affects the speed with which consumers become aware of the brand,influences the brand's image,and ______.

Question

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The name of a brand plays a significant role in brand equity formation, which is the value that a brand adds to a product. A well-chosen brand name can create a positive image and emotional connection with consumers, leading to increased brand loyalty and willingness to pay premium prices. Therefore, option C is the best choice. Options A, B, D, and E are not necessarily true for all brands and do not capture the full range of effects that a brand name can have.

The Name Chosen for a Brand Does Three Things