The Wave Runner is a marina which retails recreational water gear.The Wave Runner recently started promoting an O'Brien trick ski that has an innovative design.This same ski is offered at a lower price under a less prestigious brand name,but consumers perceive the O'Brien ski to be a higher quality product.In this case,the O'Brien ski is favored because of the product's perceived _____.

Question

Quizplus · Accepted Answer

The O'Brien ski is perceived as a higher quality product compared to the lower-priced alternative under a less prestigious brand name. This perception of higher quality is an example of relative advantage, which is one of the key factors that affect the adoption and diffusion of new products.

The Wave Runner Is a Marina Which Retails Recreational Water