Research has demonstrated that brand names that include _____ convey attribute qualities such as smallness,lightness,mildness,thinness,femininity,weakness,and prettiness.

Question

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Research has shown that brand names that include front vowels such as "i" and "e" are associated with smallness, lightness, mildness, thinness, femininity, weakness, and prettiness. This is because the sounds produced by these vowels are high pitched and have a softer tonality, which creates a perception of lightness and gentleness. On the other hand, back vowels such as "a" and "o" are associated with bigness, heaviness, and strength. Consonants and the length of vowels do not have a significant impact on the attribute qualities conveyed by brand names.

Research Has Demonstrated That Brand Names That Include _____ Convey