Question 1

The FTC is responsible for regulating information on the packages of food and drug products.

Accepted Answer

The FDA (Food and Drug Administration) is responsible for regulating information on the packages of food and drug products, not the FTC (Federal Trade Commission). The FTC is responsible for regulating advertising and marketing practices related to these products.

Question 2

According to the FTC,a misrepresentation is said to occur when qualifying information necessary to prevent a practice,claim,representation,or reasonable expectation or belief from being misleading is not disclosed.

Accepted Answer

The answer of According to the FTC,a misrepresentation is said...

Question 3

The major green communications efforts involve advertisements that promote green products,environmentally friendly packaging,seal-of-approval programs that promote green products,cause-oriented communication efforts that support green products,and point-of-purchase display materials that are environmentally efficient.

Accepted Answer

The statement accurately describes the major green communications efforts.

Question 4

A false claim is,by definition,deceptive.

Accepted Answer

A false claim is not necessarily deceptive if it is made without the intent to deceive. Deception involves an intention to mislead or trick, whereas a claim can be false due to error, misunderstanding, or lack of knowledge without any intent to deceive.

Question 5

In the past,billboards advertising tobacco and alcohol were disproportionately more likely to appear in _____.

Accepted Answer

Inner-city areas were historically targeted for advertising tobacco and alcohol products, often leading to disproportionate rates of consumption and addiction among minority and low-income groups.

Question 6

Many critics consider it unethical to market food products to children,especially through practices using cartoon characters to sell sugared cereals and non-nutritious snacks because _____.

Accepted Answer

The answer of Many critics consider it unethical to market...

Question 7

There is considerable concern regarding the marketing of beer and other alcoholic beverages to teens and young adults.A study by a watchdog group at Georgetown University reported that _____ of alcohol advertising was more likely seen by youths than adults.

Accepted Answer

The answer of There is considerable concern regarding the marketing...

Question 8

The _____ has issued a regular series of reports,titled Marketing Violent Entertainment to Children,that criticizes the entertainment industry for targeting children with advertisements for violent films,video games,and music.

Accepted Answer

The mention of "Marketing Violent Entertainment to Children" suggests that it is an issue related to advertising and marketing, which falls under the jurisdiction of the Federal Trade Commission (FTC). Therefore, option D is the best choice. Option A is incorrect because the Food and Drug Administration (FDA) regulates food and drug products. Option B is incorrect because the National Advertising Division (NAD) is a self-regulatory body that reviews advertising claims, but does not have the authority to issue reports or criticize the entertainment industry. Option C is incorrect because the Children's Advertising Review Unit (CARU) is also a self-regulatory body that deals with advertising directed to children but is not responsible for issues related to violent entertainment. Option E is incorrect because NARC is not a known acronym for any organization related to entertainment marketing or regulation.

Question 9

A material representation involves information that is important to consumers and that is likely to influence their choice or conduct regarding a product.

Accepted Answer

This statement is true. Material representation is important for consumers as it provides information that is likely to influence their decision-making process or conduct with a particular product. The information provided can include the product's features, benefits, uses, ingredients, quality, performance, and other attributes relevant to the consumer. This enables consumers to make an informed choice and select products that meet their needs and expectations.

Question 10

The advertising clearance process is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.

Accepted Answer

The statement accurately describes the advertising clearance process. Ad media review and regulate advertisements before they are released to the public, in order to ensure that they comply with industry guidelines and legal requirements. The purpose is to prevent false, misleading or unsuitable advertising from being widely distributed.

Question 11

AAAA is a self-regulatory group that monitors children's television programming and commercials.

Accepted Answer

AAAA (American Association of Advertising Agencies) primarily represents the interests of advertising agencies, not specifically focusing on monitoring children's television programming and commercials. That role is more closely associated with organizations like the Children's Advertising Review Unit (CARU).

Question 12

Corrective advertising is designed to punish a firm for deceiving consumers.

Accepted Answer

Corrective advertising is designed to correct or remedy the previous false or misleading claims made by a firm, not to punish them.

Question 13

One of the FTC's guidelines for environmental marketing claims states that "claims should not overstate an environmental attribute or benefit,either expressly or by implication."

Accepted Answer

The FTC's guideline for environmental marketing claims does indeed state that claims should not overstate an environmental attribute or benefit, either expressly or by implication. This means that companies must ensure that their environmental claims are accurate and not exaggerated in any way.

Question 14

State attorneys general have played an active role in the regulation of marketing communications.

Accepted Answer

State attorneys general have authority to investigate and take legal action against deceptive or unfair marketing practices within their state. They have been involved in many cases related to false advertising, misleading labeling, and unfair business practices.

Question 15

Cause-oriented marketing is practiced when companies sponsor or support worthy causes.

Accepted Answer

Cause-oriented marketing is a strategy where companies align their marketing efforts with a social or environmental cause to create a positive impact on society while also achieving their business objectives. This type of marketing can help build brand loyalty and reputation among socially conscious consumers. Common examples of cause-oriented marketing include campaigns that support animal welfare, environmental sustainability, or education initiatives.

Question 16

The NAD cannot impose fines on deceptive advertisers,but the NARB can.

Accepted Answer

The National Advertising Division (NAD) and the National Advertising Review Board (NARB) are both self-regulatory bodies in the advertising industry. However, only the Federal Trade Commission (FTC) has the authority to impose fines on deceptive advertisers. The NARB can recommend corrective actions, but they do not have the power to impose fines.

Question 17

In Germany,the White Angel seal represents a promise to consumers that a product carrying an environment claim is in fact legitimate.

Accepted Answer

In Germany, the "Blue Angel" (Blauer Engel) is the seal that represents a promise to consumers that a product carrying an environmental claim is legitimate.

Question 18

In a marketing communications context,_____ involves matters of right and wrong,or moral,conduct pertaining to any aspect of marketing communications.

Accepted Answer

Ethics involves matters of right and wrong or moral conduct in any aspect of marketing communications. It is the practice of being honest, fair, and responsible in the methods used to promote and sell products or services. Ethical considerations are important to maintain trust and credibility among customers and stakeholders in the long run.

Question 19

Green Seal,a Washington,D.C.,nonprofit organization,has developed standards and awarded seals to companies that meet environmental standards.

Accepted Answer

Green Seal is a real nonprofit organization based in Washington, D.C. that has developed environmental standards and awards seals to companies that meet them.

Question 20

Unfair advertising is also deceptive advertising.

Accepted Answer

The answer of Unfair advertising is also deceptive advertising....

Quiz 4: Environmental, Regulatory and Ethical Issues