A marketer who uses different ad formats or a large number of screens is enhancing the consumers' motivation to attend to the message by _____.
A) appealing to hedonic needs
B) using novel stimuli
C) using prominent cues
D) increasing relevance of brand
E) using motion

Question

A marketer who uses different ad formats or a large number of screens is enhancing the consumers' motivation to attend to the message by _____.
A) appealing to hedonic needs 
B) using novel stimuli 
C) using prominent cues 
D) increasing relevance of brand 
E) using motion

Quizplus · Accepted Answer

Using novel stimuli, such as different ad formats or a large number of screens, captures consumers' attention and increases their motivation to attend to the message. This can help the marketer break through advertising clutter and stand out in the consumer's mind.

A Marketer Who Uses Different Ad Formats or a Large