Marketers can enhance the consumers' ability to create knowledge structures by _____.
A) appealing to hedonic needs
B) using large pictures
C) using celebrities
D) using concretizations and analogies
E) creating Gestalt processing

Question

Marketers can enhance the consumers' ability to create knowledge structures by _____.
A) appealing to hedonic needs 
B) using large pictures 
C) using celebrities 
D) using concretizations and analogies 
E) creating Gestalt processing

Quizplus · Accepted Answer

Using concretizations and analogies can help consumers form mental connections and organize information better, leading to increased knowledge structures. Appealing to hedonic needs, using large pictures, and using celebrities may grab attention but may not necessarily enhance knowledge formation. Creating Gestalt processing is not a proven technique for enhancing knowledge structures.

Marketers Can Enhance the Consumers' Ability to Create Knowledge Structures