Marketers can enhance consumers' motivation to attend to a message by _____.
A) increasing curiosity about the brand
B) repeating the ad on multiple occasions
C) employing verbal framing
D) appealing to hedonic needs
E) using concretizations

Question

Marketers can enhance consumers' motivation to attend to a message by _____.
A) increasing curiosity about the brand 
B) repeating the ad on multiple occasions 
C) employing verbal framing 
D) appealing to hedonic needs 
E) using concretizations

Quizplus · Accepted Answer

Appealing to hedonic needs can enhance consumers' motivation to attend to a message. This means tapping into their emotional or sensory desires, such as pleasure, enjoyment, or excitement. When people feel good, they are more likely to pay attention and remember the marketing communication. However, the other options (A, B, C, E) may also have some impact on attention and retention, depending on the context and the target audience.

Marketers Can Enhance Consumers' Motivation to Attend to a Message