When consumers are attracted to stimuli that supply relevant facts and figures,they are interested in meeting their _____.
A) heuristic needs
B) emotional needs
C) hedonic needs
D) informational needs
E) symbolic needs

Question

When consumers are attracted to stimuli that supply relevant facts and figures,they are interested in meeting their _____.
A) heuristic needs 
B) emotional needs 
C) hedonic needs 
D) informational needs 
E) symbolic needs

Quizplus · Accepted Answer

Relevant facts and figures satisfy consumers' informational needs, as they seek information to make informed decisions about a product or service. Heuristic needs refer to simplified decision-making processes, emotional needs are related to feelings and desires, hedonic needs involve sensory pleasure, and symbolic needs pertain to social status and identity.

When Consumers Are Attracted to Stimuli That Supply Relevant Facts