The central and peripheral paths represent endpoints on a continuum of persuasion strategies and are intended to imply that persuasion is a(n)_____.
A) either-or proposition
B) an endpoint itself
C) unrelated activity
D) unnecessary activity
E) None of these are correct.

Question

The central and peripheral paths represent endpoints on a continuum of persuasion strategies and are intended to imply that persuasion is a(n)_____.
A) either-or proposition 
B) an endpoint itself 
C) unrelated activity 
D) unnecessary activity 
E) None of these are correct.

Quizplus · Accepted Answer

The central and peripheral paths to persuasion, as described in the Elaboration Likelihood Model (ELM), suggest that persuasion occurs through different routes (central and peripheral) depending on the individual's level of involvement and cognitive processing. This implies that persuasion is not an either-or proposition, an endpoint, unrelated, or unnecessary activity, but rather a complex process that can occur through various means.

The Central and Peripheral Paths Represent Endpoints on a Continuum