Marcom objectives should be measurable and specify the amount of change.

Name: Marcom objectives should be measurable and specify the amount of change.
Brand: Quizplus
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Question

Marcom objectives should be measurable and specify the amount of change.

Quizplus · Accepted Answer

Marcom objectives should be measurable in order to evaluate their effectiveness and success. Without specifying the amount of change required, it would be difficult to measure whether the objective has been achieved or not. Therefore, measurable objectives with a specific target are important in setting achievable goals for marketing communications.

Marcom Objectives Should Be Measurable and Specify the Amount of Change