_____ are general outcomes that the various marcom elements try to achieve individually or collectively.
A) Marketing objectives
B) Communication objectives
C) Sales objectives
D) Marcom objectives
E) Market share objectives

Question

_____ are general outcomes that the various marcom elements try to achieve individually or collectively.
A) Marketing objectives 
B) Communication objectives 
C) Sales objectives 
D) Marcom objectives 
E) Market share objectives

Quizplus · Accepted Answer

Marcom objectives are the general outcomes that the various marketing communications (marcom) elements try to achieve, whether individually or collectively. These objectives guide the strategy and tactics of marketing communications efforts.

_____ Are General Outcomes That the Various Marcom Elements Try to Achieve