The traditional view states that marcom objectives should be stated in terms of sales and market share.

Name: The traditional view states that marcom objectives should be stated in terms of sales and market share.
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Question

Quizplus · Accepted Answer

The traditional view of marketing communications (marcom) objectives emphasizes creating awareness, imparting knowledge, projecting an image, shaping attitudes, stimulating a want or desire, and effecting a sale, rather than focusing solely on sales and market share.

The Traditional View States That Marcom Objectives Should Be Stated