Functionally-oriented advertising appeals to consumers' needs for tangible,physical,concrete benefits.

Name: Functionally-oriented advertising appeals to consumers' needs for tangible,physical,concrete benefits.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

Functionally-oriented advertising appeals to consumers' practical and functional needs, such as convenience, durability, reliability, and cost-effectiveness, which offer tangible and concrete benefits rather than emotional or psychological appeals.

Functionally-Oriented Advertising Appeals to Consumers' Needs for Tangible,physical,concrete Benefits