The emotional style can be used when advertising virtually any brand,but it is best not to appeal to negative emotions.
Correct Answer:
Verified
Q7: Consumers often remember little else except the
Q8: Functionally-oriented advertising appeals to consumers' needs for
Q9: The resonance creative style presents situations similar
Q10: Effective advertising should promise more than it
Q11: A value proposition is the essence of
Q13: A creative brief includes a description of
Q14: The resonance creative style is most appropriate
Q15: The generic creative style consists of an
Q16: Effective advertising takes the consumer's view.
Q17: An advertiser employs a generic creative style
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