An advertiser employs a generic creative style when making a claim that could be made by any company that markets a brand in that product category.

Question

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A generic creative style is a common approach to advertising that can be used by any company in a given product category. It typically involves using universal themes and values rather than specific details about the brand or product being marketed. This allows the advertiser to appeal to a broad audience and make claims that are relevant to all potential customers.

An Advertiser Employs a Generic Creative Style When Making a Claim