The resonance creative style is most appropriate for a company that dominates a product category.

Question

Quizplus · Accepted Answer

The resonance creative style is most appropriate for brands that aim to build a deeper connection with their audience by evoking emotions and shared experiences, rather than for companies that simply dominate a product category. Dominance in a category doesn't necessarily dictate the use of resonance as the primary creative approach.

The Resonance Creative Style Is Most Appropriate for a Company