The resonance creative style presents situations similar to the real or imagined experiences of the target market.
Correct Answer:
Verified
Q4: A creative brief is a document designed
Q5: Advertisements containing functional-only appeals are more effective
Q6: Creative ads share two required features: novelty
Q7: Consumers often remember little else except the
Q8: Functionally-oriented advertising appeals to consumers' needs for
Q10: Effective advertising should promise more than it
Q11: A value proposition is the essence of
Q12: The emotional style can be used when
Q13: A creative brief includes a description of
Q14: The resonance creative style is most appropriate
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