Attributes are what consumers hope to receive or avoid when consuming products.
Correct Answer:
Verified
Q1: The brand-image creative style attempts to develop
Q3: The preemptive creative style is a clever
Q4: A creative brief is a document designed
Q5: Advertisements containing functional-only appeals are more effective
Q6: Creative ads share two required features: novelty
Q7: Consumers often remember little else except the
Q8: Functionally-oriented advertising appeals to consumers' needs for
Q9: The resonance creative style presents situations similar
Q10: Effective advertising should promise more than it
Q11: A value proposition is the essence of
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