The _____ creative style extends from psychographic research and structures an advertising campaign to pattern the prevailing lifestyle orientation of the intended market segment.

Question

Quizplus · Accepted Answer

The resonance creative style aims to connect with the target audience's prevailing lifestyle orientation to make the campaign more relatable to them. This approach is based on psychographic research, which identifies the audience's values, interests, and personality traits. The campaign then uses these insights to create messages and visuals that resonate with the audience and build emotional connections. Thus, the resonance creative style is the best fit for the given description.

The _____ Creative Style Extends from Psychographic Research and Structures