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Sunshield Is a New Line of Sunglasses That Boasts Lenses

Question 77

Multiple Choice

Sunshield is a new line of sunglasses that boasts lenses that grow progressively darker with increasing sunlight.Other brands have this same type of lens,but Sunshield is the first to make the claim that its product helps prevent sun lines and aging of skin.What type of creative advertising style is described here? 


A)  resonance 
B)  preemptive 
C)  unique selling proposition 
D)  brand image 
E)  positioning

Correct Answer:

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