Sunshield is a new line of sunglasses that boasts lenses that grow progressively darker with increasing sunlight.Other brands have this same type of lens,but Sunshield is the first to make the claim that its product helps prevent sun lines and aging of skin.What type of creative advertising style is described here?
A) resonance
B) preemptive
C) unique selling proposition
D) brand image
E) positioning
Correct Answer:
Verified
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Q78: The _ creative style is employed when
Q79: The generic creative style is most appropriate
Q80: Which of the following is NOT a
Q81: In the terms of the MECCAS model,an
Q82: An advertisement by Anheuser Busch,the manufacturer of
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