An advertiser who asks if the target market will relate positively to the endorser is considering which practical issue in selecting a celebrity endorser?
A) celebrity attractiveness
B) celebrity and brand matchup
C) cost considerations
D) celebrity and audience matchup
E) working ease

Question

An advertiser who asks if the target market will relate positively to the endorser is considering which practical issue in selecting a celebrity endorser? 
A) celebrity attractiveness 
B) celebrity and brand matchup 
C) cost considerations 
D) celebrity and audience matchup 
E) working ease

Quizplus · Accepted Answer

The practical issue the advertiser is considering is the celebrity and audience matchup, as they are questioning if the target market will positively relate to the endorser. This helps ensure that the endorser can effectively influence the target audience and improve the effectiveness of the endorsement campaign.

An Advertiser Who Asks If the Target Market Will Relate